UGC form: let creators apply to make content for your brand

Creators reach brands with direct messages, comments and cold emails, each in a different shape. Some link a portfolio, some link nothing, and rates never sit in the same place. A UGC form makes everyone answer the same questions.

How it works

The creator gives a name, an email and a main handle.
They link a portfolio or a folder of videos. The form takes links, not files.
They tick the kinds of content they make and the areas they know.
They share turnaround, gear and a usual rate, so you can compare.

A sample chat

A creator's AI might ask: "Where can I see your work?" Then "Which kinds of content do you make?" Then "How long does one video take you?" It shows all the answers and sends them only after a yes. Read more about agent-fillable forms.

Good to know

Use it as a content creator application form. Sort the CSV by content type and area, open the portfolio links, and shortlist. I ask for a country only, never a street address, until I have picked someone.

Creators who post on their own feed for you fit an influencer application. If you also want voices for a show, a podcast guest application works the same way. More tools are in forms for creators and podcasters and forms for ecommerce and Shopify stores.

Questions

How do I compare rates from different creators?

Rates arrive as free text, so people can write their own currency. Download the CSV, add a column with the number you read from each, and sort. Blank means the creator wants to talk first.

What should I send to the creators I pick?

Reply by email with the brief, and ask for a shipping address then. This form asks only for a country, so you collect addresses from the creators you choose.

Can a creator's AI apply?

Yes. The creator can hand the form to their AI, which asks for missing details such as the portfolio link and rate. It shows the answers and sends only after a yes.

Or paste the JSON

Give this to your AI. It needs the AI Form API MCP server or an API key. It makes the form and sends you the link.

text

Create this form with the AI Form API create_form tool (or POST https://aiformapi.com/v1/forms with my API key). Then reply with the public_url.

{
  "title": "Apply to create content for us",
  "description": "Tell us about your work and send links to a few of your videos. Short answers are fine.",
  "fields": [
    {
      "id": "creator_name",
      "label": "Your name",
      "type": "short_text",
      "required": true,
      "max_length": 150
    },
    {
      "id": "creator_email",
      "label": "Your email",
      "type": "email",
      "required": true
    },
    {
      "id": "main_handle",
      "label": "Your main handle",
      "type": "short_text",
      "required": true,
      "help": "For example your TikTok or Instagram name.",
      "max_length": 100
    },
    {
      "id": "platforms",
      "label": "Where do you post?",
      "type": "multi_choice",
      "options": [
        "TikTok",
        "Instagram",
        "YouTube",
        "Pinterest"
      ]
    },
    {
      "id": "portfolio_link",
      "label": "Link to your portfolio or a folder of your videos",
      "type": "url",
      "required": true
    },
    {
      "id": "content_types",
      "label": "What kind of content do you make?",
      "type": "multi_choice",
      "options": [
        "Product demo",
        "Unboxing",
        "Testimonial style",
        "Tutorial",
        "Photos only",
        "Voiceover"
      ]
    },
    {
      "id": "niche_areas",
      "label": "Which areas do you know well?",
      "type": "multi_choice",
      "options": [
        "Beauty and skincare",
        "Home and kitchen",
        "Fitness",
        "Food and drink",
        "Pets",
        "Tech",
        "Fashion",
        "Parents and kids"
      ]
    },
    {
      "id": "typical_turnaround",
      "label": "How long does one video take you?",
      "type": "single_choice",
      "options": [
        "Under a week",
        "One to two weeks",
        "Two to four weeks"
      ]
    },
    {
      "id": "usual_rate",
      "label": "Your usual rate for one video",
      "type": "short_text",
      "help": "Any currency. Leave it blank to talk about it later.",
      "max_length": 100
    },
    {
      "id": "filming_gear",
      "label": "What do you film with?",
      "type": "multi_choice",
      "options": [
        "Phone with a good camera",
        "Tripod",
        "Lighting",
        "Microphone",
        "Editing software"
      ]
    },
    {
      "id": "past_brands",
      "label": "Brands you have made content for",
      "type": "long_text",
      "max_length": 600
    },
    {
      "id": "why_us",
      "label": "Why do you want to work with us?",
      "type": "long_text",
      "max_length": 600
    },
    {
      "id": "ship_country",
      "label": "Country where we would send a product",
      "type": "short_text",
      "max_length": 100
    }
  ]
}

Or call the API

bash

curl -X POST https://aiformapi.com/v1/forms \
  -H "Authorization: Bearer $AIFORMAPI_KEY" \
  -H "Content-Type: application/json" \
  -d '{"title":"Apply to create content for us","description":"Tell us about your work and send links to a few of your videos. Short answers are fine.","fields":[{"id":"creator_name","label":"Your name","type":"short_text","required":true,"max_length":150},{"id":"creator_email","label":"Your email","type":"email","required":true},{"id":"main_handle","label":"Your main handle","type":"short_text","required":true,"help":"For example your TikTok or Instagram name.","max_length":100},{"id":"platforms","label":"Where do you post?","type":"multi_choice","options":["TikTok","Instagram","YouTube","Pinterest"]},{"id":"portfolio_link","label":"Link to your portfolio or a folder of your videos","type":"url","required":true},{"id":"content_types","label":"What kind of content do you make?","type":"multi_choice","options":["Product demo","Unboxing","Testimonial style","Tutorial","Photos only","Voiceover"]},{"id":"niche_areas","label":"Which areas do you know well?","type":"multi_choice","options":["Beauty and skincare","Home and kitchen","Fitness","Food and drink","Pets","Tech","Fashion","Parents and kids"]},{"id":"typical_turnaround","label":"How long does one video take you?","type":"single_choice","options":["Under a week","One to two weeks","Two to four weeks"]},{"id":"usual_rate","label":"Your usual rate for one video","type":"short_text","help":"Any currency. Leave it blank to talk about it later.","max_length":100},{"id":"filming_gear","label":"What do you film with?","type":"multi_choice","options":["Phone with a good camera","Tripod","Lighting","Microphone","Editing software"]},{"id":"past_brands","label":"Brands you have made content for","type":"long_text","max_length":600},{"id":"why_us","label":"Why do you want to work with us?","type":"long_text","max_length":600},{"id":"ship_country","label":"Country where we would send a product","type":"short_text","max_length":100}]}'

JSON definition

json

{
  "title": "Apply to create content for us",
  "description": "Tell us about your work and send links to a few of your videos. Short answers are fine.",
  "fields": [
    {
      "id": "creator_name",
      "label": "Your name",
      "type": "short_text",
      "required": true,
      "max_length": 150
    },
    {
      "id": "creator_email",
      "label": "Your email",
      "type": "email",
      "required": true
    },
    {
      "id": "main_handle",
      "label": "Your main handle",
      "type": "short_text",
      "required": true,
      "help": "For example your TikTok or Instagram name.",
      "max_length": 100
    },
    {
      "id": "platforms",
      "label": "Where do you post?",
      "type": "multi_choice",
      "options": [
        "TikTok",
        "Instagram",
        "YouTube",
        "Pinterest"
      ]
    },
    {
      "id": "portfolio_link",
      "label": "Link to your portfolio or a folder of your videos",
      "type": "url",
      "required": true
    },
    {
      "id": "content_types",
      "label": "What kind of content do you make?",
      "type": "multi_choice",
      "options": [
        "Product demo",
        "Unboxing",
        "Testimonial style",
        "Tutorial",
        "Photos only",
        "Voiceover"
      ]
    },
    {
      "id": "niche_areas",
      "label": "Which areas do you know well?",
      "type": "multi_choice",
      "options": [
        "Beauty and skincare",
        "Home and kitchen",
        "Fitness",
        "Food and drink",
        "Pets",
        "Tech",
        "Fashion",
        "Parents and kids"
      ]
    },
    {
      "id": "typical_turnaround",
      "label": "How long does one video take you?",
      "type": "single_choice",
      "options": [
        "Under a week",
        "One to two weeks",
        "Two to four weeks"
      ]
    },
    {
      "id": "usual_rate",
      "label": "Your usual rate for one video",
      "type": "short_text",
      "help": "Any currency. Leave it blank to talk about it later.",
      "max_length": 100
    },
    {
      "id": "filming_gear",
      "label": "What do you film with?",
      "type": "multi_choice",
      "options": [
        "Phone with a good camera",
        "Tripod",
        "Lighting",
        "Microphone",
        "Editing software"
      ]
    },
    {
      "id": "past_brands",
      "label": "Brands you have made content for",
      "type": "long_text",
      "max_length": 600
    },
    {
      "id": "why_us",
      "label": "Why do you want to work with us?",
      "type": "long_text",
      "max_length": 600
    },
    {
      "id": "ship_country",
      "label": "Country where we would send a product",
      "type": "short_text",
      "max_length": 100
    }
  ]
}

A UGC form that puts every creator in one list