Interior design form: learn a client's taste before the call

A client says "I want it to feel warm" and you cannot tell what warm means to them. I would rather see their rooms, their taste and their budget before the first call, so the call is about ideas. It works as an interior design client intake form.

About the home. Which rooms, whether it is a new build or a refresh, whether they own or rent, and who lives there, including children and pets. A rental limits what you can change.

About their taste. Styles they like, colours they love or avoid and a link to a board of images. Pictures say more than adjectives. They also list pieces they want to keep and what bothers them about the space today.

About the plan. A budget range, the date they want to finish and how they want to meet: at home, by video or by phone.

Who fills it and who reads it

The client fills it, or hands it to their own AI. You read the CSV before the consultation. Their AI might ask "Which rooms are you designing?" Then "Which styles do you like?" Then "What is your budget range?" It shows the answers and sends only after a yes. See agent-fillable forms.

A tip for the first call

Open the image link before you dial, and mark the pictures you want to ask about. Browse forms for home services and trades and forms for agencies and freelancers. A quote request form covers pricing questions, and a website questionnaire suits designers who also need a portfolio site.

Questions

Why ask who lives in the home?

Children, pets and people who work from home change what will last. The answer helps you pick fabrics, layouts and storage before you sketch.

Can clients send inspiration pictures?

Not as files, because uploads are not supported. The form asks for a link to a board or folder of images, which you can open before the call.

Do I need a separate form for each room?

No. The room question lets a client tick several rooms at once. Make a second form only if you run a different process for, say, commercial spaces.

Or paste the JSON

Give this to your AI. It needs the AI Form API MCP server or an API key. It makes the form and sends you the link.

text

Create this form with the AI Form API create_form tool (or POST https://aiformapi.com/v1/forms with my API key). Then reply with the public_url.

{
  "title": "Tell us about your space",
  "description": "A few questions so our first conversation is about your ideas, not about forms.",
  "fields": [
    {
      "id": "client_name",
      "label": "Your name",
      "type": "short_text",
      "required": true,
      "max_length": 150
    },
    {
      "id": "client_email",
      "label": "Your email",
      "type": "email",
      "required": true
    },
    {
      "id": "client_phone",
      "label": "Your phone",
      "type": "phone"
    },
    {
      "id": "project_area",
      "label": "City or area of the project",
      "type": "short_text",
      "max_length": 150
    },
    {
      "id": "rooms_to_design",
      "label": "Which rooms are you designing?",
      "type": "multi_choice",
      "required": true,
      "options": [
        "Living room",
        "Kitchen",
        "Bedroom",
        "Bathroom",
        "Dining room",
        "Home office",
        "Children's room",
        "Outdoor space",
        "Whole home"
      ]
    },
    {
      "id": "project_stage",
      "label": "What kind of project is it?",
      "type": "single_choice",
      "required": true,
      "options": [
        "New build",
        "Renovation",
        "A refresh with furniture and decor",
        "Not sure yet"
      ]
    },
    {
      "id": "own_or_rent",
      "label": "Do you own or rent the home?",
      "type": "single_choice",
      "options": [
        "Own",
        "Rent"
      ]
    },
    {
      "id": "styles_liked",
      "label": "Which styles do you like?",
      "type": "multi_choice",
      "options": [
        "Modern",
        "Scandinavian",
        "Traditional",
        "Industrial",
        "Coastal",
        "Bohemian",
        "Minimal",
        "Mid-century"
      ]
    },
    {
      "id": "colours_loved_and_avoided",
      "label": "Colours you love and colours you avoid",
      "type": "short_text",
      "max_length": 300
    },
    {
      "id": "who_lives_here",
      "label": "Who lives in the home?",
      "type": "long_text",
      "help": "Include children, pets and anyone who works from home.",
      "max_length": 600
    },
    {
      "id": "pieces_to_keep",
      "label": "Furniture or art you want to keep",
      "type": "long_text",
      "max_length": 800
    },
    {
      "id": "space_frustrations",
      "label": "What bothers you about the space today?",
      "type": "long_text",
      "max_length": 1000
    },
    {
      "id": "design_budget",
      "label": "Budget range, in your own currency",
      "type": "single_choice",
      "options": [
        "Under 5,000",
        "5,000 to 20,000",
        "20,000 to 50,000",
        "Over 50,000",
        "Not sure yet"
      ]
    },
    {
      "id": "finish_by",
      "label": "When would you like it finished?",
      "type": "date"
    },
    {
      "id": "inspiration_board_url",
      "label": "Link to a board or folder of images you like",
      "type": "url"
    },
    {
      "id": "consultation_format",
      "label": "How would you like to meet?",
      "type": "single_choice",
      "options": [
        "At my home",
        "Video call",
        "Phone call"
      ]
    }
  ]
}

Or call the API

bash

curl -X POST https://aiformapi.com/v1/forms \
  -H "Authorization: Bearer $AIFORMAPI_KEY" \
  -H "Content-Type: application/json" \
  -d '{"title":"Tell us about your space","description":"A few questions so our first conversation is about your ideas, not about forms.","fields":[{"id":"client_name","label":"Your name","type":"short_text","required":true,"max_length":150},{"id":"client_email","label":"Your email","type":"email","required":true},{"id":"client_phone","label":"Your phone","type":"phone"},{"id":"project_area","label":"City or area of the project","type":"short_text","max_length":150},{"id":"rooms_to_design","label":"Which rooms are you designing?","type":"multi_choice","required":true,"options":["Living room","Kitchen","Bedroom","Bathroom","Dining room","Home office","Children'\''s room","Outdoor space","Whole home"]},{"id":"project_stage","label":"What kind of project is it?","type":"single_choice","required":true,"options":["New build","Renovation","A refresh with furniture and decor","Not sure yet"]},{"id":"own_or_rent","label":"Do you own or rent the home?","type":"single_choice","options":["Own","Rent"]},{"id":"styles_liked","label":"Which styles do you like?","type":"multi_choice","options":["Modern","Scandinavian","Traditional","Industrial","Coastal","Bohemian","Minimal","Mid-century"]},{"id":"colours_loved_and_avoided","label":"Colours you love and colours you avoid","type":"short_text","max_length":300},{"id":"who_lives_here","label":"Who lives in the home?","type":"long_text","help":"Include children, pets and anyone who works from home.","max_length":600},{"id":"pieces_to_keep","label":"Furniture or art you want to keep","type":"long_text","max_length":800},{"id":"space_frustrations","label":"What bothers you about the space today?","type":"long_text","max_length":1000},{"id":"design_budget","label":"Budget range, in your own currency","type":"single_choice","options":["Under 5,000","5,000 to 20,000","20,000 to 50,000","Over 50,000","Not sure yet"]},{"id":"finish_by","label":"When would you like it finished?","type":"date"},{"id":"inspiration_board_url","label":"Link to a board or folder of images you like","type":"url"},{"id":"consultation_format","label":"How would you like to meet?","type":"single_choice","options":["At my home","Video call","Phone call"]}]}'

JSON definition

json

{
  "title": "Tell us about your space",
  "description": "A few questions so our first conversation is about your ideas, not about forms.",
  "fields": [
    {
      "id": "client_name",
      "label": "Your name",
      "type": "short_text",
      "required": true,
      "max_length": 150
    },
    {
      "id": "client_email",
      "label": "Your email",
      "type": "email",
      "required": true
    },
    {
      "id": "client_phone",
      "label": "Your phone",
      "type": "phone"
    },
    {
      "id": "project_area",
      "label": "City or area of the project",
      "type": "short_text",
      "max_length": 150
    },
    {
      "id": "rooms_to_design",
      "label": "Which rooms are you designing?",
      "type": "multi_choice",
      "required": true,
      "options": [
        "Living room",
        "Kitchen",
        "Bedroom",
        "Bathroom",
        "Dining room",
        "Home office",
        "Children's room",
        "Outdoor space",
        "Whole home"
      ]
    },
    {
      "id": "project_stage",
      "label": "What kind of project is it?",
      "type": "single_choice",
      "required": true,
      "options": [
        "New build",
        "Renovation",
        "A refresh with furniture and decor",
        "Not sure yet"
      ]
    },
    {
      "id": "own_or_rent",
      "label": "Do you own or rent the home?",
      "type": "single_choice",
      "options": [
        "Own",
        "Rent"
      ]
    },
    {
      "id": "styles_liked",
      "label": "Which styles do you like?",
      "type": "multi_choice",
      "options": [
        "Modern",
        "Scandinavian",
        "Traditional",
        "Industrial",
        "Coastal",
        "Bohemian",
        "Minimal",
        "Mid-century"
      ]
    },
    {
      "id": "colours_loved_and_avoided",
      "label": "Colours you love and colours you avoid",
      "type": "short_text",
      "max_length": 300
    },
    {
      "id": "who_lives_here",
      "label": "Who lives in the home?",
      "type": "long_text",
      "help": "Include children, pets and anyone who works from home.",
      "max_length": 600
    },
    {
      "id": "pieces_to_keep",
      "label": "Furniture or art you want to keep",
      "type": "long_text",
      "max_length": 800
    },
    {
      "id": "space_frustrations",
      "label": "What bothers you about the space today?",
      "type": "long_text",
      "max_length": 1000
    },
    {
      "id": "design_budget",
      "label": "Budget range, in your own currency",
      "type": "single_choice",
      "options": [
        "Under 5,000",
        "5,000 to 20,000",
        "20,000 to 50,000",
        "Over 50,000",
        "Not sure yet"
      ]
    },
    {
      "id": "finish_by",
      "label": "When would you like it finished?",
      "type": "date"
    },
    {
      "id": "inspiration_board_url",
      "label": "Link to a board or folder of images you like",
      "type": "url"
    },
    {
      "id": "consultation_format",
      "label": "How would you like to meet?",
      "type": "single_choice",
      "options": [
        "At my home",
        "Video call",
        "Phone call"
      ]
    }
  ]
}

Interior design form for first client consultations