Dealer application form for resellers and distributors

Updated 2026-10-30

A shop owner emails to ask if you sell wholesale. You reply, they reply, and three days later you still do not know whether they have a shop. I would rather send one link that answers it at once.

Use this when

You choose who carries your products: a limited dealer network, a new region or an invite-only range. It suits makers, brands and importers.

Skip it when

You sell to anyone who asks. A contact form is enough for that.

What it asks and why

  • Business details and web link: so you can check the shop is real.
  • Business type and years trading: shows experience and fit.
  • Regions: helps you avoid two dealers in one area.
  • Brands carried and products wanted: shows where you sit on their shelf.
  • Order size and support needs: plan stock and training.
  • Guidelines tick: they confirm they read your rules.

What an applicant's AI would ask

"What is your shop's web link?" Then "Where do you sell?" Then "What order size do you expect?" It shows all answers and sends only after a yes. See agent-fillable forms.

Dealers on hold can join a waitlist. Dealers also have product ideas, so give them a feature request form. Collect their view later with a customer satisfaction survey. More ideas are in forms for SaaS and startups and forms for Shopify stores.

Questions

How do I stop two dealers fighting over one area?

Sort the CSV by the regions answer before you approve anyone, and keep a short note of who covers which area. Tell each dealer the rule in your reply.

Should I ask for tax or bank details?

No. Those do not belong in a public form. Approve the dealer first, then collect them through your normal secure process.

Does the applicant get an email back?

No. The form does not email the person who filled it. Use their contact details to reply yourself, and set confirmation_message to say when they will hear from you.

Try the form

Live demo ยท nothing is saved

Apply to become a dealer

Tell us about your business and where you sell. We read every application and reply to each one.

What kind of business are you?
Where do you sell? (required)
What order size do you expect?
What would help you sell?
I have read your dealer guidelines (required)
Use this templateAll templates

Or paste the JSON

Give this to your AI. It needs the AI Form API MCP server or an API key. It makes the form and sends you the link.

text
Create this form with the AI Form API create_form tool (or POST https://aiformapi.com/v1/forms with my API key). Then reply with the public_url.

{
  "title": "Apply to become a dealer",
  "description": "Tell us about your business and where you sell. We read every application and reply to each one.",
  "fields": [
    {
      "id": "business_name",
      "label": "Business name",
      "type": "short_text",
      "required": true,
      "max_length": 200
    },
    {
      "id": "contact_person",
      "label": "Contact person",
      "type": "short_text",
      "required": true,
      "max_length": 150
    },
    {
      "id": "business_email",
      "label": "Business email",
      "type": "email",
      "required": true
    },
    {
      "id": "business_phone",
      "label": "Business phone",
      "type": "phone"
    },
    {
      "id": "shop_link",
      "label": "Website or shop link",
      "type": "url"
    },
    {
      "id": "business_kind",
      "label": "What kind of business are you?",
      "type": "single_choice",
      "options": [
        "Physical shop",
        "Online shop",
        "Installer or service company",
        "Distributor to other shops",
        "Marketplace seller"
      ]
    },
    {
      "id": "years_trading",
      "label": "Years in business",
      "type": "number",
      "min": 0,
      "max": 100
    },
    {
      "id": "sales_regions",
      "label": "Where do you sell?",
      "type": "multi_choice",
      "required": true,
      "options": [
        "My local area",
        "One country",
        "Several countries",
        "Online worldwide"
      ],
      "min": 1
    },
    {
      "id": "brands_carried",
      "label": "Which brands do you carry now?",
      "type": "long_text",
      "max_length": 1000
    },
    {
      "id": "products_wanted",
      "label": "Which of our products interest you?",
      "type": "long_text",
      "max_length": 1000
    },
    {
      "id": "order_expectation",
      "label": "What order size do you expect?",
      "type": "single_choice",
      "options": [
        "A small trial order first",
        "Regular monthly orders",
        "Large seasonal orders",
        "Not sure yet"
      ]
    },
    {
      "id": "sales_support",
      "label": "What would help you sell?",
      "type": "multi_choice",
      "options": [
        "Product photos",
        "Training",
        "Samples",
        "Marketing material",
        "Demo units"
      ]
    },
    {
      "id": "guidelines_read",
      "label": "I have read your dealer guidelines",
      "type": "checkbox",
      "required": true
    }
  ]
}

Or call the API

bash
curl -X POST https://aiformapi.com/v1/forms \
  -H "Authorization: Bearer $AIFORMAPI_KEY" \
  -H "Content-Type: application/json" \
  -d '{"title":"Apply to become a dealer","description":"Tell us about your business and where you sell. We read every application and reply to each one.","fields":[{"id":"business_name","label":"Business name","type":"short_text","required":true,"max_length":200},{"id":"contact_person","label":"Contact person","type":"short_text","required":true,"max_length":150},{"id":"business_email","label":"Business email","type":"email","required":true},{"id":"business_phone","label":"Business phone","type":"phone"},{"id":"shop_link","label":"Website or shop link","type":"url"},{"id":"business_kind","label":"What kind of business are you?","type":"single_choice","options":["Physical shop","Online shop","Installer or service company","Distributor to other shops","Marketplace seller"]},{"id":"years_trading","label":"Years in business","type":"number","min":0,"max":100},{"id":"sales_regions","label":"Where do you sell?","type":"multi_choice","required":true,"options":["My local area","One country","Several countries","Online worldwide"],"min":1},{"id":"brands_carried","label":"Which brands do you carry now?","type":"long_text","max_length":1000},{"id":"products_wanted","label":"Which of our products interest you?","type":"long_text","max_length":1000},{"id":"order_expectation","label":"What order size do you expect?","type":"single_choice","options":["A small trial order first","Regular monthly orders","Large seasonal orders","Not sure yet"]},{"id":"sales_support","label":"What would help you sell?","type":"multi_choice","options":["Product photos","Training","Samples","Marketing material","Demo units"]},{"id":"guidelines_read","label":"I have read your dealer guidelines","type":"checkbox","required":true}]}'

JSON definition

json
{
  "title": "Apply to become a dealer",
  "description": "Tell us about your business and where you sell. We read every application and reply to each one.",
  "fields": [
    {
      "id": "business_name",
      "label": "Business name",
      "type": "short_text",
      "required": true,
      "max_length": 200
    },
    {
      "id": "contact_person",
      "label": "Contact person",
      "type": "short_text",
      "required": true,
      "max_length": 150
    },
    {
      "id": "business_email",
      "label": "Business email",
      "type": "email",
      "required": true
    },
    {
      "id": "business_phone",
      "label": "Business phone",
      "type": "phone"
    },
    {
      "id": "shop_link",
      "label": "Website or shop link",
      "type": "url"
    },
    {
      "id": "business_kind",
      "label": "What kind of business are you?",
      "type": "single_choice",
      "options": [
        "Physical shop",
        "Online shop",
        "Installer or service company",
        "Distributor to other shops",
        "Marketplace seller"
      ]
    },
    {
      "id": "years_trading",
      "label": "Years in business",
      "type": "number",
      "min": 0,
      "max": 100
    },
    {
      "id": "sales_regions",
      "label": "Where do you sell?",
      "type": "multi_choice",
      "required": true,
      "options": [
        "My local area",
        "One country",
        "Several countries",
        "Online worldwide"
      ],
      "min": 1
    },
    {
      "id": "brands_carried",
      "label": "Which brands do you carry now?",
      "type": "long_text",
      "max_length": 1000
    },
    {
      "id": "products_wanted",
      "label": "Which of our products interest you?",
      "type": "long_text",
      "max_length": 1000
    },
    {
      "id": "order_expectation",
      "label": "What order size do you expect?",
      "type": "single_choice",
      "options": [
        "A small trial order first",
        "Regular monthly orders",
        "Large seasonal orders",
        "Not sure yet"
      ]
    },
    {
      "id": "sales_support",
      "label": "What would help you sell?",
      "type": "multi_choice",
      "options": [
        "Product photos",
        "Training",
        "Samples",
        "Marketing material",
        "Demo units"
      ]
    },
    {
      "id": "guidelines_read",
      "label": "I have read your dealer guidelines",
      "type": "checkbox",
      "required": true
    }
  ]
}